Browsing by Author "Zaidan, Salima Hassan"
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Frameworks and Determinants of Reader Response Research within the Frame-work of Uses and Gratifications Theory
Zaidan, Salima Hassan (Omar al-Mukhtar University - Al-Mukhtar Journal of Social Science, 2013-12-30)This paper explores reader response research within the Uses and Gratifications Theory. It examines the factors influencing readers' responses and satisfaction, including context, preferences, and needs. The study emphasizes ...